{"title":"MATCHA","description":"\u003cp data-start=\"930\" data-end=\"1006\"\u003eA selection of six matcha,\u003cbr data-start=\"961\" data-end=\"964\"\u003eshaped by origin, cultivation, and time.\u003c\/p\u003e","products":[{"product_id":"asahi-competition","title":"ASAHI（朝日）","description":"\u003cp class=\"p1\"\u003eFrom a Kyoto estate with over 350 years of heritage, Asahi represents a competition-level expression of tencha cultivation—defined by precision, restraint, and structural depth.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSituated in the historic Kizu River basin, the estate benefits from mineral-rich alluvial soil, excellent drainage, and pronounced day–night temperature variation. These conditions slow leaf development, allowing for higher amino acid accumulation and a more refined internal composition within each leaf.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe estate has been recognized at Japan’s highest-level tea competitions, including the National Tea Fair (Tencha Division), and is a recipient of the Minister of Agriculture, Forestry and Fisheries Award—one of the most distinguished honors in Japanese tea production.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOnly first harvest leaves are selected through traditional hand-picking. This allows precise control over leaf maturity and eliminates coarse fibers, resulting in greater clarity and a smoother, more controlled texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA double-layer shading method is applied prior to harvest. By gradually reducing light exposure, L-theanine and chlorophyll levels increase while bitterness is suppressed—deepening umami, softening sweetness, and stabilizing the overall structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProduction is intentionally limited, allowing consistency to be maintained at every stage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStone-milled in small batches under controlled conditions, the matcha achieves exceptional fineness. The texture is dense and velvety, with a quiet sense of weight and cohesion.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDeep emerald in tone, with a thick, creamy body. Refined sweetness unfolds alongside soft, oceanic umami, supported by a stable and composed structure. The finish is long, controlled, and enduring—leaving a lasting impression of depth, purity, and balance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Competition · Single Cultivar\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eKumiyama, Kyoto — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e First Harvest (Ichibancha) · Hand-Picked · Double-Layer Shading\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Deep Emerald · Thick Cream · Refined Sweetness · Umami\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile:\u003c\/strong\u003e Dense · Velvety · Structured · Profound · Long Finish\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing:\u003c\/strong\u003e Double-Layer Shading · Hand-Picked · Stone-Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Koicha\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52247495770399,"sku":null,"price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/Hojicha_F_1edd9093-b881-468b-8e77-21acfc8cef84.jpg?v=1778669326"},{"product_id":"hojicha-organic","title":"HOJICHA（ほうじ茶）","description":"\u003cp class=\"p1\"\u003eSourced from Wazuka, Kyoto—one of Japan’s most respected tea-growing regions—this hojicha reflects a refined roasting tradition shaped by a pristine natural environment and disciplined cultivation. Autumn-harvested sencha, picked at full maturity, naturally develops lower caffeine while yielding a softer, more rounded structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLeaves are selected for consistency, allowing heat to be applied evenly throughout the roasting process. This preserves clarity while gradually building depth and aromatic complexity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNotes of toasted barley and roasted hazelnut emerge first, followed by cocoa husk and a gentle warmth of caramel. The texture is silky and composed, with a rounded body that settles smoothly. The finish is clean and quiet, leaving a lingering warmth that unfolds softly on the palate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Organic · Roasted Green Tea Powder\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Wazuka, Kyoto — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e Autumn Harvest\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Toasted Barley · Roasted Hazelnut · Cocoa Husk · Warm Caramel\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile:\u003c\/strong\u003e Silky · Gently Roasted · Rounded · Lingering Warmth\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing: \u003c\/strong\u003eRoasted · Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Straight · Milk Preparation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52254177362207,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/Hijicha_N_b404a85c-1d4c-4ffc-a2b9-8f0eb8a46943.jpg?v=1777806692"},{"product_id":"hoshinami-ceremonial-blend","title":"HOSHINAMI（星波）","description":"\u003cp class=\"p1\"\u003eHOSHINAMI(星波) means “wave of stars,” reflecting a sense of balance, calm, and natural flow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA Kyoto matcha blend crafted from Okumidori and Yabukita cultivars, offering a clean, composed structure suited for everyday enjoyment.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFirst harvest leaves provide a gentle umami base with natural sweetness, while precise blending ensures consistency in both texture and aroma.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe profile opens with notes of seaweed and edamame, followed by roasted cashew and a soft buttery malt. The body is smooth and medium, with a clean, balanced finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA rounded, easy-drinking matcha defined by clarity and quiet composure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade: \u003c\/strong\u003eCeremonial · Blend\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Kyotanabe, Kyoto — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e First Harvest (Ichibancha)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eCultivars:\u003c\/strong\u003e Okumidori · Yabukita\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Seaweed · Edamame · Roasted Cashew · Buttery Malt\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile:\u003c\/strong\u003e Smooth · Medium-Bodied · Balanced · Clean Finish\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing:\u003c\/strong\u003e Blended · Shade-Grown · Stone-Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Usucha · Milk Preparation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52254180704543,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/HOSHINAMI_N.jpg?v=1776749229"},{"product_id":"samidori-ceremonial","title":"SAMIDORI（さみどり）","description":"\u003cp class=\"p1\"\u003eA Kyoto cultivar known for composure and balance, expressed here with clarity and restraint. Rather than intensity, the focus lies in precision, softness, and quiet structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFirst harvest leaves retain natural sweetness and a gentle, rounded umami. The profile opens with notes of kombu dashi and young asparagus, supported by a subtle hazelnut undertone and a soft buttery sweetness.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe texture is smooth and cohesive, carrying evenly across the palate. The finish remains clean and understated, with a restrained elegance that lingers without weight.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial · Single Cultivar\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Kumiyama, Kyoto — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e First Harvest (Ichibancha)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Kombu Dashi · Young Asparagus · Light Hazelnut · Buttery Sweetness\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile:\u003c\/strong\u003e Smooth · Composed · Balanced · Elegant · Clean Finish\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing:\u003c\/strong\u003e Extended Shading · Stone-Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Usucha · Light Koicha · Milk Preparation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52254182310175,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/SAMIDORI_CE_N.jpg?v=1776749168"},{"product_id":"naori-ceremonial-organic-blend","title":"NAORI（尚理）","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNAORI (尚理) conveys a sense of refined balance and thoughtful order—where structure and harmony are held in quiet alignment.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn organic blend from Kagoshima, shaped by a warmer southern climate and steady growing conditions. The result is a profile that leans toward depth, fullness, and grounded balance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCultivars including Yabukita, Okumidori, and Asanoka are selected for their complementary structure, creating a cohesive and stable expression.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe texture is creamy and full-bodied, with gentle umami and rounded sweetness. Notes of steamed soybean and green bean form the base, layered with pumpkin seed and a subtle lift of melon. The finish is smooth, calm, and quietly persistent.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial Organic · Blend\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Minamikyushu, Kagoshima — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest: \u003c\/strong\u003eFirst Harvest (Ichibancha)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eCultivars: \u003c\/strong\u003eYabukita · Okumidori · Asanoka\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Steamed Soybean · Green Bean · Pumpkin Seed · Melon · Floral Sweetness\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile: \u003c\/strong\u003eCreamy · Full-Bodied · Rounded · Deep · Calm Finish\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing:\u003c\/strong\u003e Organic · Shade-Grown · Blended · Stone-Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Usucha · Milk Preparation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight: \u003c\/strong\u003e20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52254183325983,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/NAORI_N.jpg?v=1776749129"},{"product_id":"okumidori-ceremonial-organic","title":"OKUMIDORI（おくみどり）","description":"\u003cp class=\"p1\"\u003eFrom Wazuka, Kyoto, this Okumidori is part of the Washimine selection—defined by clarity, balance, and precision.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGrown under carefully managed organic conditions, extended shading enhances amino acid development while preserving softness and reducing bitterness. The leaves are processed with precision and stone-milled to maintain fine particle structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe expression is clean and refined. A creamy body carries gentle umami, with notes of white chocolate and roasted chestnut blending into fresh milk tones. The finish is smooth, balanced, and quietly lingering.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial Organic · Single Cultivar\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Wazuka, Kyoto — Japan\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e First Harvest (Ichibancha)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFlavor Notes: \u003c\/strong\u003eWhite Chocolate · Roasted Chestnut · Fresh Milk · Honeyed Sweetness\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eTasting Profile:\u003c\/strong\u003e Clean · Creamy · Polished · Balanced · Gentle Umami\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eProcessing:\u003c\/strong\u003e Organic · Extended Shading · Stone-Milled\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Usucha · Milk Preparation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 20g\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52254187225375,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/OKUMIDORI_ORG_N.jpg?v=1776749103"},{"product_id":"the-so-matcha-collection","title":"THE SO MATCHA COLLECTION","description":"\u003cp data-end=\"349\" data-start=\"214\"\u003eA curated expression of Japanese matcha—bringing together five distinct profiles shaped by origin, cultivar, and processing philosophy.\u003c\/p\u003e\n\u003cp data-end=\"589\" data-start=\"351\"\u003eSourced from Kyoto and Kagoshima, each selection reflects a different interpretation of balance, texture, and depth. From clean and composed to creamy and full-bodied, the collection moves across a spectrum of everyday matcha experiences.\u003c\/p\u003e\n\u003cp data-end=\"726\" data-start=\"591\"\u003eRather than intensity alone, the focus lies in structure, clarity, and quiet refinement—allowing each profile to unfold with intention.\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"728\"\u003eAlongside ceremonial-grade matcha, a gently roasted hojicha introduces warmth and contrast, completing a collection designed for both exploration and daily ritual.\u003c\/p\u003e\n\u003cp data-end=\"1024\" data-start=\"990\" data-section-id=\"kglsye\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1024\" data-start=\"994\"\u003eIncluded in the Collection:\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"1024\" data-start=\"990\" data-section-id=\"kglsye\"\u003eHOJICHA · SAMIDORI · HOSHINAMI · NAORI · OKUMIDORI\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"1024\" data-start=\"990\" data-section-id=\"kglsye\"\u003e\u003cstrong data-end=\"1220\" data-start=\"1205\"\u003eNet Weight:\u003c\/strong\u003e 20g × 5 tins\u003c\/p\u003e","brand":"SO MATCHA","offers":[{"title":"Default Title","offer_id":52390884639007,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/files\/S__90759202.jpg?v=1776760018"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9328\/4383\/collections\/Untitled_design_-_5.jpg?v=1774248285","url":"https:\/\/somatchaofficial.com\/collections\/origin.oembed","provider":"SO MATCHA","version":"1.0","type":"link"}